Founders and growing brands have generated $60M+ with me.
Case Studies
The Princeton Review
Problem: The Princeton Review’s affiliate channel was stagnant among several platforms and needed a strategy to grow its revenue.
Solution: We migrated the channel to one platform, deepened partnerships, and added influencers into the marketing mix.
Approach
We optimized revenue streams with updated commissions, incentives, and attribution modeling. We also partnered with YouTube and TikTok influencers and offered exclusive access to products.
Results
We added creator partnerships to add influencer marketing and user-generated content (UGC) into the marketing mix.
3X affiliate revenue
Reduced CAC by 7%
Testimonial
I was thoroughly impressed by Ed’s leadership and management. He provided clear direction and vision. His ability to organize a variety of tasks with focus and open communication created a positive environment.
Kristine Kather
The Princeton Review
Problem: Nav, a FinTech startup, struggled converting users into paying customers and maximizing their lifetime values.
Solution: We created and implemented end-to-end lifecycle journeys increasing product activation, adoption, and transactions.
Approach
We created automations that segmented users by attributes. We implemented multi-channel ABM campaigns that targeted leads with personalized product recommendations and created journeys to drive repeat and cross-sell transactions.
Results
We improved user activation by 13% and converted over 4,000 users increasing revenue by seven figures.
20% increase in LTV
7% boost in conversion rate
Testimonial
Ed has a remarkable knack for merging data-driven insights with seasoned wisdom to craft successful marketing campaigns. You’re partnering with someone who goes the extra mile to ensure your growth objectives are exceeded.
Maggie Kruse
Nav
Marketing insights worth your inbox.
Research-grounded strategy and real-world tactics from a fractional CMO who’s been in the trenches.
Fractional CMO Services
Senior marketing leadership and hands-on execution without the overhead. Choose the level of support that fits where you are and where you want to go.
$5,999
Marketing Advisor
For Solopreneurs & Early Stage Startups
— Manage up to 2 employees
— ICP and persona development
— Conduct market research
— Develop marketing strategy
— Email support
Includes
— Weekly meetings
— Email support
$10,999
Head of Marketing
For Maturing Startups & Small Businesses
— Manage up to 5 employees
— Marketing Advisor plus
— Goal setting (OKRs & KPIs)
— Campaign reporting
— Journey mapping
— Funnel design
— Instant messaging support
Contact for pricing
Fractional CMO
For Mid-Size Businesses & Scale-ups
— Manage up to 10 employees
— Head of Marketing plus
— Board meetings & presentations
— Talent acquisition & development
— G2M & experiment frameworks
— Funnel analysis & conversion optimization
— Direct, on-call support*
Need agency, consulting, or growth marketing services?
View our suite of fractional marketing service packages here and get a custom quote when purchasing add-on agency services.
My Process
A process built around your goals, not mine.
The onboarding process and deliverables will vary depending on your needs. Generally, it will consist of the following steps:
1. ConsultationWe’ll start with a casual conversation to make sure we’re the right fit for each other. No pressure, just an honest discussion about where you are and where you want to go.
2. DiscoveryI’ll do a deep dive into your business, data, and competitive landscape to understand your challenges and uncover the opportunities worth pursuing.
3. Goal SettingTogether we’ll define what success looks like by establishing clear OKRs and KPIs that are ambitious but grounded in reality.
4. Strategy DevelopmentI’ll build a customized marketing strategy around your goals with a clear action plan, priorities, budget, and timeline.
5. ImplementationI work alongside your team to execute with full accountability. You’ll get regular reporting, ongoing optimization, and clear communication every step of the way.
6. Review & GrowWe review performance against our goals, extract what we’ve learned, and map out what comes next. A good engagement doesn’t end. It evolves.
Ready to grow?
If what you’ve read sounds like what you’ve been missing, let’s talk. Book a quick call and we’ll map out what marketing leadership could look like for your business — no pitch, just a real conversation.
Recommendations
Maggie Kruse
Chief People Officer
With Ed on your team, you’re gaining more than just a marketer – you’re partnering with someone who goes the extra mile to ensure your growth objectives aren’t merely met, but exceeded. Ed has a remarkable knack for merging data-driven insights with seasoned wisdom to craft and drive successful marketing campaigns. Working consistently in fast-paced, high-pressure environments, and contributing to the growth of businesses, Ed has an exceptional ability to connect the dots that truly make campaigns work. His unwavering dedication to using data as a guiding star, coupled with a deep understanding of the nuances of marketing, consistently translates into impressive results.
Jillian Davis
VP Brand Marketing
I worked with Ed for over a year and got to see his talent, drive, and commitment firsthand. Ed has a strong and clear point of view on his work – and has the tactical chops to turn that point of view into a plan. He’s a true team player and was incredibly well respected and admired across our organization. Ed’s talents would be an asset to an ambitious marketing team!
Kyla Tate
Co-Founder
Working with Ed on cross-functional projects, I’ve witnessed firsthand his work ethic and dedication to achieving team success. He consistently goes the extra mile to complete projects, staying late to hit deadlines. He always looks for ways to improve processes and remove roadblocks to operate more efficiently. Ed is not just a knowledgeable marketer — he is a leader who manages by example, motivating and empowering his team to do great work confidently.
Kristine Kather
Director of Partnerships
While serving as Grad Programs Market Manager for California for The Princeton Review, my VP and Market Director recommended me when Eduardo Nuñez was assembling the team of Outreach Specialists to join him in the creation of national marketing emails. I began working with Eduardo on content starting in February 2021. During that time, I was thoroughly impressed by his leadership and management of the team. He provided clear direction and vision while allowing us to work independently, bringing out the best in each of us. When feedback was needed, he gave it professionally, but with a friendly and motivating tone. His ability to organize a variety of tasks and personalities with focus and open communication created a positive environment that I truly enjoyed being part of. I cannot say enough great things about my experience working under Eduardo Nuñez’s leadership!
Nicholas Vaillancourt
Manager of Customer Success
I would 100% work with Ed again if given the chance.Ed and I worked together and he helped me coordinate email initiatives across multiple lines of business.Ed is an awesome partner to work with for the following reasons: – Positive and optimistic when tackling projects with the ability to set realistic expectations. – He knows how to define and measure performance. – Courageous enough to speak up if he has a conflicting opinion. – Dives in feet first and is able to learn while on the run.I believe any hiring manager would be lucky to have Ed join their team.
Erin Lombardi
Lead, Lifecycle Marketing
Ed is a great example of what it means to be a supportive manager. Ed did not micromanage my work, and I knew that I could always reach out for help or perspective on my projects. He cared not only about our team goals to support the company, but also for each person on his team. Ed was an advocate for my professional growth as we often discussed the next steps in my career. When personal matters arose in my life, he did not hesitate to approve my unexpected time off – and did so without any strings attached. I am grateful for Ed and his support of me, both personally and professionally.
Jenn Wolf
Senior Director
I enjoyed working with Ed. He brings strategic thought, tactical expertise, and positive energy into all the work that he does. He helped me with several initiatives to support customer experience including impactful email campaigns, experimentation, and iteration based on data. He was a great partner for brainstorming and vetting new opportunities, always bringing solutions to the table. I sincerely hope I have the chance to work with him again in the future!
Jonathan Muntz
Sales Executive
Ed Nunez has shown consistent value and attention towards assisting Sales in achieving it’s business strategy. He’s one to always find a solution and never settle for “it can’t be done.” He’s been a pleasure to work with, while going above and beyond to meet deadlines and provide solutions to hard problems.
Barbara Nelson
Senior Content Manager
I had the pleasure of working with Ed. I was consistently impressed by his expertise in lifecycle marketing, his ability to develop and execute effective strategies, and his commitment to excellence. No matter the challenge — shifting priorities, tight timelines, limited resources — Ed stepped up and got things done.</p> Ed is a highly skilled and experienced professional with a proven track record of success. I highly recommend him.
Contact
Use the form below to get in touch. Or, skip the wait and schedule some time to chat with Ed, your Fractional CMO.
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Connect with me on LinkedIn for marketing insights, strategies, and real-world perspectives from a fractional CMO who’s been in the trenches.
About
With nearly 15 years in marketing and over $60M in revenue generated, I’ve worked across industries at startups and enterprise organizations — building teams from the ground up, managing multi-million dollar budgets, and developing strategies that drive real business outcomes.
As your Fractional CMO, I bring senior marketing leadership and hands-on execution to founders and growth-stage teams who need both. I conduct deep research and analysis to develop full-funnel strategies built around your business goals — grounding every decision in data and tying everything to outcomes you can actually measure.
I’m passionate about helping founders build marketing that works as hard as they do — without sacrificing the brand they’ve worked hard to build.
Read more about our ‘why‘ and meet the team.
Ed Nunez has shown consistent value and attention towards assisting Sales in achieving it’s business strategy. He’s one to always find a solution and never settle for “it can’t be done”. He’s been a pleasure to work with, while going above and beyond to meet deadlines and provide solutions to hard problems.
– Jonathan M., Head of Sales
FAQs
What is a Fractional CMO?
A Fractional CMO is a part-time marketing expert who provides the strategic guidance and leadership typically found in a full-time CMO role. We understand the unique challenges faced by ambitious businesses trying to unlock exponential growth, so we offer a partnership solution to bridge the marketing expertise gap.
Who can benefit from Fractional CMO services?
Our services are ideal for CEOs and founders of startups and scale-ups who are laser-focused on growth but lack the in-house marketing resources or expertise to achieve their goals. We also partner with companies that need specific marketing leadership for a particular project or campaign.
What services do you offer?
We offer a comprehensive suite of data-driven, customer-centric marketing services. This includes developing winning marketing strategies, crafting targeted campaigns, implementing best practices for lead generation and customer acquisition, and leveraging data analytics to track progress and optimize your marketing efforts. Our marketing agency can also help with planning and executing SEO, SEM, brand identity, content marketing, and social media management services.
How is your pricing structured?
We believe in transparent and flexible pricing models. We offer predefined packages and can customize tailored plans that cater to your specific needs and budget. During a consultation, we’ll discuss your goals and challenges to create a personalized plan that delivers measurable results.
What are the benefits of a monthly retainer compared to project-based pricing?
Our monthly retainer model provides ongoing strategic guidance and consistent marketing efforts crucial for long-term success. This fosters a deeper understanding of your business and allows us to continuously develop your team and optimize your marketing strategy for better results. For project-based or smaller hourly packages, consider marketing consulting services. Feel free to contact us or schedule a meeting for a custom quote tailored for your specific needs.
What is your onboarding process like?
Our onboarding process is designed to be seamless and collaborative. We’ll start with a discovery consultation to understand your business goals and marketing challenges. Then, we’ll work with you to develop a customized marketing strategy and action plan against clearly defined OKRs. Finally, we’ll hit the ground running, implementing the plan, tracking KPIs, and keeping you informed every step of the way.
Isn’t it cheaper to hire someone in-house?
Hiring a full-time CMO can be a significant investment, especially for a growing business. Our Fractional CMO services offer a cost-effective alternative. You gain access to top-tier marketing expertise without the overhead costs associated with a full-time hire, including benefits and recruitment expenses.
How do you measure ROI?
We work with you to establish measurable goals (or OKRs) and key performance indicators (KPIs) relevant to your marketing objectives. We then track progress through regular reports, demonstrating the impact of our efforts on metrics like website traffic, lead generation, or sales conversions.
What kind of reporting do you provide?
We provide regular reports on key metrics like website traffic, lead generation, conversions, and ROI. These reports help us measure progress and optimize your marketing strategy for maximum impact.
Can you customize your packages?
Yes, we can tailor a package to fit your specific budget and marketing goals. Meet with us to discuss your unique needs.
*What is direct, on-call support?
Direct, on-call support gives you access to Ed’s personal mobile line for phone calls and text messaging. Note, this does not imply or guarantee immediate response as it is subject to Ed’s availability. Please take advantage of this respectfully and responsibly.
What is the benefit of direct, on-call support?
Direct, on-call access ensures you have immediate support from Ed, your Fractional CMO for critical decisions or urgent marketing issues.
Read all our FAQs here.